Real Designs for Real People.
Real Designs for Real People.
Real Designs for Real People.
Singapore
Product designer with 3+ years of experience, currently crafting fintech products at SeaMoney for millions of users across Southeast Asia. Previously, a struggling CS student hacking away at problems.
Product designer with 3+ years of experience, currently crafting fintech products at SeaMoney for millions of users across Southeast Asia. Previously, a struggling CS student hacking away at problems.
Product designer with 3+ years of experience, currently crafting fintech products at SeaMoney for millions of users across Southeast Asia. Previously, a struggling CS student hacking away at problems.
Selected Work
Independent Projects
Experience
Jan 2024 โ Present
Jan 2024 โ Present
Jan 2024 โ Present
SeaMoney (Digital Bank & Credit)
Product Designer
Designed key financial experiences for SeaMoney's ecosystem serving over 300 million users across Southeast Asia.
Led design for critical transfer and payment features for MariBank and SeaBank facilitating millions of daily transactions
Created user experiences for credit products including loans, promotions, and ShopeePay Later
Contributed to design system updates and core component libraries, ensuring consistency across multiple markets
Collaborated with cross-functional teams to optimise user journeys across diverse Southeast Asian markets
Designed key financial experiences for SeaMoney's ecosystem serving over 300 million users across Southeast Asia.
Led design for critical transfer and payment features for MariBank and SeaBank facilitating millions of daily transactions
Created user experiences for credit products including loans, promotions, and ShopeePay Later
Contributed to design system updates and core component libraries, ensuring consistency across multiple markets
Collaborated with cross-functional teams to optimise user journeys across diverse Southeast Asian markets
Designed key financial experiences for SeaMoney's ecosystem serving over 300 million users across Southeast Asia.
Led design for critical transfer and payment features for MariBank and SeaBank facilitating millions of daily transactions
Created user experiences for credit products including loans, promotions, and ShopeePay Later
Contributed to design system updates and core component libraries, ensuring consistency across multiple markets
Collaborated with cross-functional teams to optimise user journeys across diverse Southeast Asian markets
Jul 2024 โ Dec 2024
Jul 2024 โ Dec 2024
Jul 2024 โ Dec 2024
Product Designer (Contract)
Led early product strategy and design in close collaboration with the founders to build a smart e-commerce analytics platform delivering actionable insights.
Created intuitive dashboards visualising complex sales data from Shopee, Lazada, and TikTok Shop
Designed AI-powered analysis features that summarise performance metrics and strategic recommendations
Implemented a flexible drag-and-drop widget builder allowing users to customise their analytics experience
Utilised shadcn UI component library to rapidly deliver functional interfaces prioritising speed to market and user needs
Led early product strategy and design in close collaboration with the founders to build a smart e-commerce analytics platform delivering actionable insights.
Created intuitive dashboards visualising complex sales data from Shopee, Lazada, and TikTok Shop
Designed AI-powered analysis features that summarise performance metrics and strategic recommendations
Implemented a flexible drag-and-drop widget builder allowing users to customise their analytics experience
Utilised shadcn UI component library to rapidly deliver functional interfaces prioritising speed to market and user needs
Led early product strategy and design in close collaboration with the founders to build a smart e-commerce analytics platform delivering actionable insights.
Created intuitive dashboards visualising complex sales data from Shopee, Lazada, and TikTok Shop
Designed AI-powered analysis features that summarise performance metrics and strategic recommendations
Implemented a flexible drag-and-drop widget builder allowing users to customise their analytics experience
Utilised shadcn UI component library to rapidly deliver functional interfaces prioritising speed to market and user needs
Jan 2021 - Dec 2021 (Internship)
Jun 2022 - Sep 2022 (Full-time)
Jan 2021 - Dec 2021 (Internship)
Jun 2022 - Sep 2022 (Full-time)
Jan 2021 - Dec 2021 (Internship)
Jun 2022 - Sep 2022 (Full-time)
HeadsUp (Acquired by Hightouch)
Product Designer
Led transformative initiatives in product design, driving innovation in SaaS GTM strategies
Built and iterated the interface from 0โ1 as the sole UI/UX designer, crafting intuitive, goal-driven designs that evolved with client and business needs.
Validating solutions with industry leaders, including Dialpad, Matillion, and Contentful.
Delivered data-driven designs centred on user needs, contributing significantly to a 30% boost in overall ARR.
Supported design initiatives that strengthened the company's position prior to acquisition
Led transformative initiatives in product design, driving innovation in SaaS GTM strategies
Built and iterated the interface from 0โ1 as the sole UI/UX designer, crafting intuitive, goal-driven designs that evolved with client and business needs.
Validating solutions with industry leaders, including Dialpad, Matillion, and Contentful.
Delivered data-driven designs centred on user needs, contributing significantly to a 30% boost in overall ARR.
Supported design initiatives that strengthened the company's position prior to acquisition
Led transformative initiatives in product design, driving innovation in SaaS GTM strategies
Built and iterated the interface from 0โ1 as the sole UI/UX designer, crafting intuitive, goal-driven designs that evolved with client and business needs.
Validating solutions with industry leaders, including Dialpad, Matillion, and Contentful.
Delivered data-driven designs centred on user needs, contributing significantly to a 30% boost in overall ARR.
Supported design initiatives that strengthened the company's position prior to acquisition
Late 2020 - Early 2021
Late 2020 - Early 2021
Late 2020 - Early 2021
JumpQueue
Product Designer
Participated in NUS Overseas Colleges (NOC) entrepreneurship programme; collaborated with peers to develop and iterate on an early-stage startup concept as part of a structured innovation module.
End-to-end product flows and feature specifications for both the consumer web app and the merchant mobile app.
Participated in NUS Overseas Colleges (NOC) entrepreneurship programme; collaborated with peers to develop and iterate on an early-stage startup concept as part of a structured innovation module.
End-to-end product flows and feature specifications for both the consumer web app and the merchant mobile app.
Participated in NUS Overseas Colleges (NOC) entrepreneurship programme; collaborated with peers to develop and iterate on an early-stage startup concept as part of a structured innovation module.
End-to-end product flows and feature specifications for both the consumer web app and the merchant mobile app.
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